Hello, I am Alexa Popplewell. I’m also a marketer, a mom, a wife and an entrepreneur. From small businesses to nonprofit organizations, I help clients identify the ideal marketing strategy to fulfill business goals. For both small campaigns and long-term projects, I draw upon my 11+ years of experience to deliver on-point, measurable results.
Communications and marketing contractor helping businesses and organizations share their story through engaging content. I'm a one-stop shop that will craft the strategy, write the copy, produce the deliverables, and distribute the content to the end-user.
Marketing and Outreach Coordinator
Santa Rosa Police Department
Develops, coordinates and implements the outreach activities of the police department, including branding and marketing strategy, social marketing campaigns, relationship building and community engagement efforts.
Marketing and Community Team Leader
Whole Foods Market
Devised and implemented marketing strategies designed to fulfill store & department sales goals. Wrote copy for store-level promotions, social media, events and outreach. Customized and executed national and regional marketing programs. Supervised store artists and demo team.
Five Creative Group
Directed strategy and content development for multiple clients. Wrote communication and content across various media platforms. Co-managed design team. Collaborated with creative director in developing the creative and strategic deliverables. Researched and managed media placement for multiple accounts. Developed internal marketing and promotion strategies and materials. Managed scope, direction, budget, and timeline for client projects.
BiRite Foodservice Distributor
Designed promotional materials and advertising collateral. Created business development resources including new business proposals, client presentations and pitch packets. Organized demonstrations and presentations with customers and vendors. Negotiated contracts with outside vendors and budget marketing affairs. Assisted with international marketing logistics in Asia and Middle East. Tracked, measured and analyzed the performance of multiple campaigns and/or promotions. Coordinated and managed sales incentives, seminars, tradeshows and special events. Managed, maintained and developed content for website. Produced copy for external publications.
Education & Internships
BACHELOR OF ARTS DEGREE, COMMUNICATION
University of California, Davis
“4 YOUR HEALTH” INTERN
KRON 4 – SAN FRANCISCO, CALIFORNIA
Developed stories, conducted interviews, selected sound bites and images, assisted reporter/producer in the field, logged tape, and wrote packages
ASSIGNMENT DESK INTERN
KCRA 3 – SACRAMENTO, CALIFORNIA
Researched stories, conducted on-camera interviews, performed beat checks, screened news tips, set up shoots and locations
Alexa takes ownership of every project and is an expert with print and social media. She will teach you more about your audience than you thought possible. Alexa is my most valued team member.Jennifer Roth Mindful Meetings
Alexa has an incredible gift of knowing how to present our work and its value to a broader audience through social media. Through her guidance and consistent support, she is able to help us communicate our vision and mission to multiple audiences thus expanding our impact.Kimberley Boyer, Ed.D Executive Director, Central Valley Afterschool Foundation
Alexa is incredibly easy to work with and always very responsive to our requests, which is a huge asset in our deadline-driven industry.Stephanie Wong Project Manager, Hundred10
I am a mother of two and I love exploring the world with them. I enjoy playing tennis, cooking, traveling, writing and reading. I love spending time outdoors with my dog or riding horses, gardening, or simply enjoying the sunshine. I am pretty passionate about early childhood development and wholesome food.