Alexa Popplewell
Hello

I’m Alexa Popplewell

Marketing and Communications Entrepreneur

E-mail
alexa@alexapopplewell.com
Phone
(408) 827-5728

Hello, I am Alexa Popplewell. I’m also a marketer, a mom, a wife and an entrepreneur. From small businesses to nonprofit organizations, I help clients identify the ideal marketing strategy to fulfill business goals. For both small campaigns and long-term projects, I draw upon my 11+ years of experience to deliver on-point, measurable results.

Professional Skills

Marketing Planning & Strategy
Copywriting
Social Media Marketing
Email Marketing
Campaign Development
Project Management
Media Buying
Creative Direction
Social Media Video Production
Public Relations

Portfolio

Carina Dunmore Photography Promo Video for Meza Films

Carina Dunmore Photography Promo Video for Meza Films

Copywriting

Oncology Care Providers Marketing Flyer

Project Management, Copywriting, Creative & Branding

Victor Packing Website Copy

Copywriting

Chateau du Sureau Website Copy

Copywriting

2016 CSFC Campaign Creative

Creative & Branding

EYE-Q Snow PR and CVT coverage

Public Relations

Coverage Includes:

CVAF Annual Report

Project Management

EYE-Q Halloween PR and CVT coverage

Public Relations

Coverage Includes:

FCOE Summer Briefing

Project Management

CSFC Registration Opens and Coverage

Public Relations

Coverage Includes:

CREEC eNewsletter

Creative & Branding

Work Experience

2012 – Present

Communications Contractor

Freelance

Communications and marketing contractor helping businesses and organizations share their story through engaging content. I'm a one-stop shop that will craft the strategy, write the copy, produce the deliverables, and distribute the content to the end-user.

2017 – Present

Marketing and Outreach Coordinator

Santa Rosa Police Department

Develops, coordinates and implements the outreach activities of the police department, including branding and marketing strategy, social marketing campaigns, relationship building and community engagement efforts.

2010 – 2013

Marketing and Community Team Leader

Whole Foods Market

Devised and implemented marketing strategies designed to fulfill store & department sales goals. Wrote copy for store-level promotions, social media, events and outreach. Customized and executed national and regional marketing programs. Supervised store artists and demo team.

2006 – 2010

Account Director

Five Creative Group

Directed strategy and content development for multiple clients. Wrote communication and content across various media platforms. Co-managed design team. Collaborated with creative director in developing the creative and strategic deliverables. Researched and managed media placement for multiple accounts. Developed internal marketing and promotion strategies and materials. Managed scope, direction, budget, and timeline for client projects.

2005 – 2006

Marketing Coordinator

BiRite Foodservice Distributor

Designed promotional materials and advertising collateral. Created business development resources including new business proposals, client presentations and pitch packets. Organized demonstrations and presentations with customers and vendors. Negotiated contracts with outside vendors and budget marketing affairs. Assisted with international marketing logistics in Asia and Middle East. Tracked, measured and analyzed the performance of multiple campaigns and/or promotions. Coordinated and managed sales incentives, seminars, tradeshows and special events. Managed, maintained and developed content for website. Produced copy for external publications.

Education & Internships

2001 – 2005

BACHELOR OF ARTS DEGREE, COMMUNICATION

University of California, Davis

2004

“4 YOUR HEALTH” INTERN

KRON 4 – SAN FRANCISCO, CALIFORNIA

Developed stories, conducted interviews, selected sound bites and images, assisted reporter/producer in the field, logged tape, and wrote packages

2003

ASSIGNMENT DESK INTERN

KCRA 3 – SACRAMENTO, CALIFORNIA

Researched stories, conducted on-camera interviews, performed beat checks, screened news tips, set up shoots and locations

References

  • Alexa takes ownership of every project and is an expert with print and social media. She will teach you more about your audience than you thought possible. Alexa is my most valued team member.

    Headshot
    Jennifer Roth Mindful Meetings
  • Alexa has an incredible gift of knowing how to present our work and its value to a broader audience through social media. Through her guidance and consistent support, she is able to help us communicate our vision and mission to multiple audiences thus expanding our impact.

    Headshot
    Kimberley Boyer, Ed.D Executive Director, Central Valley Afterschool Foundation
  • Alexa is incredibly easy to work with and always very responsive to our requests, which is a huge asset in our deadline-driven industry.

    Headshot
    Stephanie Wong Project Manager, Hundred10

My Interests

I am a mother of two and I love exploring the world with them. I enjoy playing tennis, cooking, traveling, writing and reading. I love spending time outdoors with my dog or riding horses, gardening, or simply enjoying the sunshine. I am pretty passionate about early childhood development and wholesome food.

Contact Me

Looking for more info?

E-mail
alexa@alexapopplewell.com
phone
(408) 827-5728
Loading ...